The Vero Moda girl has a great interest in fashion and likes to combine her own style. She is an independent girl who is capable of making her own decisions. Both career and family life are of great importance for her. She wants fashion items at the right time at the right price. She doesn’t worry about age and her look changes depending on where she is in life and what she feels like wearing. That’s why we also represent Urban feminine, Urban jeans and Urban leisure in our collections.

The story of one of Europe’s biggest fashion brands began in 1987, when Bestseller launched Vero Moda-a high quality clothing line with the latest looks at just the right price. Vero Moda holds a strong position in the fashion world, and continues to expand and evolve the brand, with a growing following of fashion-conscious women who enjoy the freedom to create a look they can call their own. Vero Moda is all about versitlity, individuality and postivity.

Design

Our designers bring a classic twist to the newest trends to hit the catwalks, featuring a range of styles to appeal to women all around the world. From a look that’s feminine, to a more urban, jeans approach, Vero Moda offers an array of affordable options to mix and match-and always look great. Vero Moda is for real women. Someone who’s active, on the go and in the driver’s seat of life. No matter which scenario she finds herself in, with Vero Moda she always finds what she’s looking for. Styles that match her mood, and leave plenty of room to express her personality.

Models

As an international brand turned into the latest trends, we make a point of choosing top models for our image campaigns. We’ve worked with famous names from Kate Moss to Louise P and from Christy Turlington to Helena Christensen. To express the diverse appeal of our clothes and the women who wear them, the new image campaign for Vero Moda features models from a variety of countries and cultures. It’s this diversity – with the opportunity to reflect your own individuality- which we want to express with our brand.